Singer Gwen Stefani has specialized a line of shoes that promises to deliver on comfort, as well as style but falls within a budget. Being heavily pregnant with her 3rd child, she partnered with ShoeDazzle on her new accessories line. The line include handbags, too.
Never wanting to give up her wild style, even with the upcoming arrival of her new baby, she has refused to let go her glamorous collection of footwear. She said in an interview: ‘The big challenge is to get a shoe to look as sexy and be at comfortable height…and I think we did that with the sandals.”
Following the footsteps of some celebrity fashion designers, like Sarah Jessica Parker and Kate Moss, to endorse cut price lines nowadays, the “gx” collection comes almost as a bargain compared to her L.A.M.B bags and shoes, some of which sells up to $500. Priced in between $70 to $111 the “gx” by Gwen Stefani collection comes with 7 handbags and a variety of 24 footwear styles reflecting the ‘punk, pop, street and tribal’ elements of Stefani’s style that has proven to be so popular with fashion fans.
Stefani admitted that designing accessories hasn’t been an easy thing to do , ‘To see a sketch then to try to visualize what it’s going to end up being and how it’s going to work on the foot, it’s not an easy project.’ As self-confessed ‘tomboy’ and not too much of a bag lady by nature, Stefani confessed that she did not even start wearing handbags ’til her mid-30s, and said that the handbags from her “gx” collection are more casual than the “gx” shoes, and said, ‘I love a softer bag that almost has a backpack feel.’
Not a newbie to the game — Stefani first broke into fashion in 2002, designing accessories in partnership with LeSportsac, and then launched her own brand L.A.M.B in 2004 – she seems to be getting the pretty hang of it. ‘I know what I’m doing more now,’ she said in an interview
Busy balancing a growing family, specializing bag and shoes are not the only fashion projects Stefani currently has up her sleeve.
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